Prowling the Airwaves and the Underground for the best in EDM

Posts tagged “Lady Casa

PLUR Profile: April Cooper & Ethan Sparkles

PLUR Profile: April Cooper & Ethan Sparkles

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Every now and again we hear about incredible patrons who stick out in the ‘EDM scene’ (most often Lady Casa comes to mind). Today I wanted to honor two people who represent the roots of the type of electronic music I started listening to and the ‘scene’ I came from before the days of daisies and ‘rave bras’.

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Meet April & Ethan; two ravers who have been around for years and despite the changing fashion around them have largely stayed true to themselves and the music they love. Often found at events decked in neon, FX contacts, and what I would love to dub “high-fashion cyber” these two embody a lesser-known staple of the underground.

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Nowadays, when we think of ‘rave scene’ we think tank-topped bros and daisy-bra ladies, but these two rave on as a gentle reminder of the more dark and creative subculture where older rave-kids like myself got their first taste of both music and fashion. In a time when we are so quick to piss and moan about how much is “wrong with the scene” or what is “ruining the scene”, it is refreshing to see two bright-eyed individuals who are continuing to enjoy and explore all that this scene has been and will become.

Here’s to you April & Ethan 🙂

You can find April on Instagram as @apescooper and Ethan as @ethansparkles, I’m sure both would love a follow!

If you think you know a person, small business, performer/producer who you think should be profiled, give me ashout at ragehound@gmail.com.

-The Hound


Dreams are wishes the soul makes: This is mine.

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I’ve only ever told a few people about my goals, my dreams, and where exactly I want to go in this life. Most commonly, this has been because I didn’t rightfully know what I wanted to do. Sure, I had ‘big ideas’ and I’ve had plenty of ideas for inventions and events here and there…but never a real sense of purpose or a ‘yellow brick road’ leading to an awe-inspiring goal.

I have many idols. There are women like Lady Casa, a shining light of the concept of PLUR and starter of ‘oPLURation: Dance For Dooby‘. There are women like Cindy Gallop, an unabashed brazen media badass that dared to challenge how we discuss sex and porn…by saying ‘cum on my face’ point-blank to a stunned audience at TED and starting Make Love Not Porn. There are many people whose steadfast commitment and dedication to their brand, their ideals, and their final goal I have greatly admired.

I never started my twitter with the intention of amassing followers (though later on, I tried to challenge myself to set and meet goals of how many I had), and had never really viewed my account or ‘voice’ as a springboard for chasing a dream…but as I’ve just passed my ‘anniversary’ of joining twitter as an anon..I want to share a dream that I want to come true.

I have always had a passion for trying to take what I know and utilize it to help others succeed: I’ve photoshopped countless posters, re-touched I don’t know how many headshots, helped explain the basics of effective social media, and really done my best to go above and beyond for as many people as I can.

However my dream is to take all that I’ve learned and pour it into one concerted effort: My dream is to start my very own marketing agency.

I want to take local talent that might not be the best at social media, self-marketing, or even have the budget for expensive creative shops and put them in a position to succeed. I want to put on a showcase event taking female DJ’s that kick ass and celebrate their talents for one night separate from their male counterparts. I want to help DJ’s (both male, female, and gender neutral) understand the money behind social promotions and exactly what they can do (paid and unpaid) to put the right foot forward and succeed.

I haven’t set any of this in motion of course, and many of these ideas are still in the planning stages. But just as I embark on my new dream, remember to chase your own!


The Unicorn Project: Rewarding True PLUR

Sorry for the big fat lag in posts (OOPS!) anyways the last project I wanted to start does appear to have some kinks that I need to work out (video conferencing is rather tricky). However, I’m not letting that stop me, and I have one project I want to launch specifically for Electric Zoo participants!

I’m calling it ‘The Unicorn Project“, and here’s why I’m launching it: ‘PLUR‘ as a buzzword has been largely skewed since its inception. I’ve mentioned plenty of times where its true origins come from (but if you need a refresher, click here), and its inception came at a crucial moment when there needed to be a shift in the scene. With drugs references damning the scene and god only knows how many inaccurate protrayals of the scene as a whole, I felt I should at least try to offset it as best as I can. Icons who are already ‘battling’ these negative stereotypes like Lady Casa (changing form Molly Casa, to cleanse herself of the possible drug connotation) have made an impact, but I feel there needs to be a more tangible impact on a experiential level.

What It Really Means

PLUR when demonstrated doesn’t mean winning free stuff, getting discounts, rolling face on drugs, or even dressing up; on a more basic level the truest demonstrations of the concept are when a someone (even a complete stranger) gives you that last sip of water, helps you get to the font of the stage, or even helps you get home safely. It’s not about ‘partying with sluts’ or ‘freeing molly’…its truest manifestation is in the uncommon kindness of like-minded souls you may have never even met before.

Phase 1

The first phase of The Unicorn Project will be small-scale, very simple, and is intended to be a ‘test-run’ to see how people respond. My ‘testing ground’ will be Electric Zoo. What I wanted to do, was to create an undisclosed number of temporary tattoos with the specified design to be given to those (and only those) individuals that demonstrate what I personally feel to be true acts of what PLUR embodies. However, I realize that EZoo ends up confiscating anything they deem ‘promo material’…so that’s kind of out. Instead, what I will offer to do is draw the specific design onto anyone’s shirt/hat/butt/boobs/etc that wants it. I can draw in puff-paint leading up to the event per request for NYC residents (or anyone in the city before the event), and will (hopefully) be able to bring a sharpie or other drawing apparatus in the day of.

 I’m not asking for money, I’m not asking for sponsorship or recognition: I am just asking people to be decent to one another, for which they will get a pretty doodly design. That’s it. It’s not some big crazy contest, it’s just a small token of recognition. Down the road, I’d like to expand this little project to be more in-depth and cohesive, but on a small budget and a big dream, this is what I can do for now.

The Design

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I wanted to create something that had significance to me, and unicorns have always been a favorite subject for me to draw; they may not truly exist in our lives but their elegance and grace has captured the hearts and minds of poets, artists, and many others for centuries. The particular unicorn I’ve chosen isn’t a pretty rainbow-and-butterfly design; It’s an undead unicorn, a stark skull with a crooked horn and a tattered mane. This is intentional, as I feel it represents the ways that this concept of PLUR has been misused, defiled, and desecrated. But skulls have always held a special place in my heart: they are beautiful in their own simple way, and serve symbolically as a basis for a fresh start (or fresh slate if you will) on which we can reclaim and refurbish the ideology behind PLUR. I didn’t want to simply write ‘PLUR’ on the design, it would be a disservice to the design on the whole. So instead, I chose a personal mantra that I live by daily, “True compassion never dies”. On my own tank, which bears the unicorn, I do not have these words, as they have already been internalized, but I’d be happy to add them to yours. To those who show compassion, spread peace, nurture love, foster unity, and show respect towards fellow ravers and first-timers alike, this will symbol (doodled as best as humanly possible on whatever you wish) be your small token of my gratitude.