So as you may or may not know, in addition to be a wild and crazy raver clad in anything from a neon bikini to bedazzled bras to lace / leather…I’m also adept in social media.
What has always confounded me, is how much time and effort agencies, Producers, DJs, and blogs put into maintaining a social presence…without ever bothering to track their progress. Simply hopping onto Twittercounter and charting success by follower count and number of retweets is all well and good…but are you really measuring your progress effectively?
Spoiler Alert: No, you aren’t. And here’s why:
Are you tracking all your mentions?
Chances are, if all you are looking at are retweets and how many people slapped the ‘follow’ button, you aren’t actually tracking how many people mentioned you and endorsed you to their friends. In many cases, sharing links from Soundcloud and other music sharing sites do not always share and tag your twitter handle. Similarly, sometimes your fans can’t remember your handle and simply tweet mentions of you with your name. Try searching for you name instead of just your hashtag.
Do you actually know which network you’re having the most success on?
If you’re going off of strict follower counts alone, you might not be valuing how many people interact with you on each medium, and not taking into account the value of interactions on more effective mediums.
Do you actually know how well-liked or influential you are?
Tools like Social Mention are able to track your mentions as well as sentiment by looking at how many positive, negative, and neutral mentions there are of your account. If you aren’t sure if people actually like you or your brand…this is a pretty handy ‘stats at a glance’.
Do you know who your advocates are? Or your most popular hashtags?
Chances are, you’ve been valuing your ‘advocates’ by their follower count. That is somewhat effective, but what you should really be looking at is who interacts with you most and what value they bring in addition to their follower count.
Finally, are you using any tools?
If you aren’t you should. Klout, Social Mention, Twittercounter, Hootsuite, and Topsy are all free and extremely easy to use. Hopefully, by being smarter about how you track mentions and who your true advocates are, you can start to make smarter decisions on social (and heck, maybe even a return on the investment of your time and energy).
August 27, 2013 | Categories: Teachings of Mama Hound | Tags: DJ, Follower, help, hootsuite, insight, Klout, Producer, ROI, Score, Social, Social Media, social mention, topsy, Twitter, twittercounter | Leave a comment
In the age of social media being used as a primary tool of marketing, a measure of true ‘influence’ within a space more now than ever, brands, companies, and celebrities utilize the sheer size of their fan base as a way to assert dominance in the industry and amongst their peers. That being said, it should surprise no one that some of these major success stories are not 100% the ‘social media strategies’ we are told constantly by the media, but in fact ‘fronts’ created by a phenomenon known as ‘buying followers’.
Buying Influence, Tanking Credibility
You may have noticed my constant mention of ‘buying followers’ lately on Twitter and how I think it invalidates the credibility of those who utilize it to get ahead (Not to be confused with ‘promoting tweets’ or ‘promoting handles’). But to take a step back, how does one exactly ‘buy’ followers? In 2012 Fast Company released an article exposing the practice of ‘buying followers’, and highlighting tools such as StatusPeople and Klout as measurement systems that help determine influence as a measure of ‘active follower’ interaction; separating the inactive fake ‘bought’ followers from active genuine fans. According to Fast Company, on websites such as buytwitterfollowers.org, as many as 5,000 ‘fake’ followers on Twitter can be bought for as little as $77, while on sites like usocial.net a massive 4,000 Facebook followers goes for an approximated $617. What does a ‘fake’ follower look like? Blogger Zach Bussey describes these mindless bots as a ‘jumble of letters.’
So Who’s ‘Fronting’?
So this got me thinking, how many of my beloved producers, DJs, and EDM anon handles are big fat fakers? If we use the tools mentioned by Fast Company, we might be able to do ‘background checks’ on followers and see exactly whose audience in engaged…and whose in comprised on mindless zombie accounts.
So who cares if you ‘fake it to make it?’…as it turns out, a lot of people do
“Turns out, buying followers is probably the worst kept secret in all of social media — and it has a potential for a nasty and public backlash.” Lauren Hockenson, The Next Web
When it was recently alleged that DJ Bl3nd bought his Facebook fanbase, it set off a backlash of negativity. In a heated exchange of Twitter, Diplo and DJ Bl3nd traded choice words (and later blows) as to whether Dj Bl3nd’s astoundingly (and suspiciously) high follow count on Facebook (~3 million) was a loving fanbase….or a purchased front.
So to test the validity of Diplo’s accusations, I ran the most thorough check of his Twitter (I realize it was his Facebook under fire, but I operate primarily on Twitter) on as many recognized validation sites as I could muster. Now, we must take into account that ‘bot’ accounts affect everyone, and that someone with between 1-5% fake followers is probably in the clear (or possibly has been targeted by those obnoxious ‘teamfollowback’ drones) and that being said, I think it’s fair to establish that at least 70% of your followers should be active of ‘good’ followers as according to StatusPeople’s ‘faker’ test (honestly, in school anything less than a 70 is failing, so why not apply it here?). In terms of ‘inactive’ followers, while some listing might appear to be in the red (more than 10%) having up to 30% inactive users is completely normal, and may reflect that some of your followers may be less-active twitter users (made an account, followed you, forgot, barely tweet…it happens). The number to really keep an eye on, and the comparison of ‘fake‘ to ‘good‘.
What I discovered was that after utilizing suggestions from as many the various credible tech news resources, Diplo may have some validity in his claim…but isn’t exempt from it either. Both he and DJ Bl3nd are reported to have more than 20% ‘fake’ followers, and less than 60% ‘good’ and active followers. While this seems a bit harsh to jump and assume either of these people are buying up followers, I did come upon some accounts with much more obvious implications. After digging around some more, a put together a small sampling of some handles who appear to buy followers, and some who probably don’t*:
(I left Diplo in there just for comparison)
I’d like to say for the record, that I have the utmost respect for all the producers, DJs, and anons listed….and I realize that these results more than likely reflect poor decisions by their PR agencies / management. I still love and respect your music, drive, and passion; truly.
*All results are not 100% conclusive, and are merely meant to shed some insight into which accounts ACTUALLY have active followers. I cannot speak 100% conclusively if these ‘fake’ followers were bought or not (only if they might have been).
It is important to note that these tools are publicly available, free, and gauge the activity and inactivity of your followers. Go check it out for yourselves.
April 29, 2013 | Categories: Teachings of Mama Hound | Tags: bad kids clothing, Buying, Dancing Astro, DancingAstro, Diplo, DJ Bl3nd, edm, EDM Lounge, EDMLounge, Fake, Faking It, Fan-Farming, Fast Company, Followback, Followers, Klout, Oops, Op Ed, opinion, Optimize, scene, Score, Social Media, Stats, StatusPeople, Steve Aoki, Strategy, Team Followback, Truth, Twitter, Twitter Counter, Will.I.am | 2 Comments