Prowling the Airwaves and the Underground for the best in EDM

Posts tagged “influence

Humanizing Social Media For the EDM Scene

Amid a sea of buying followers, promoting tweets, and ‘get followers quick’ ponzi schemes…it seems like many influencers on social media are vastly overlooking the true value of organic interaction. A simple Twitter search to see who’s talking about you, your work, or your flaws can reveal a plethora of voices you are woefully ignoring.

Think About It

Ok, so you’re not Armin van Buuren or Tiesto, but surely you can remember the first big interaction you had on social media that got you excited; maybe you got retweeted by one of your idols, followed by a major producer, or even just got a “good job” in response to a new release. What distinguishes twitter users in the EDM scene from other scenes is a fundamental and unadulterated love of the music and common wish to meet and greet like-minded individuals. What this means, is that ravers or EDM listeners are far more likely to thrive off their interactions with their favorite producers/DJs/vocalists. If you’re an established producer or vocalist, there is a strong chance you have a fan that wakes up every morning to your music, tweets giddily about you when your new work is released, and might even kiss a poster of you every morning (ok maybe not, but feel free to stroke your ego anyway). But if you haven’t reached out to these excited fans and simply employ ‘aggressive following‘ strategies or only ‘favorite’ tweets about you, you could be missing out.

Surprise & Delight

There is a term in the PR industry known as ‘surprise and delight’; meaning at special moments, you can surprise your fans with a meaningful interaction, and delight them with knowing that you have acknowledged them and took time out of your day to interact with them. This could be finding a picture someone took at your show and retweeting it, commenting on a mention of you, or even just finally following that fan who tweets about your music and tells his/her friends to buy everything you have on Beatport all the time.

Your Followers Are Your Cheerleaders

Interact with your fans more organically; search for mentions of yourself, your songs, your favorite things, and start getting more one-on-one with your fanbase. You don’t have to fake it to make it on a platform that was designed for conversation (not straight marketing), and in fact influencers such as Laidback Luke and Tiesto have demonstrated that the most important gift you can give to your fans is a moment of recognition. It says “I appreciate you” and shows that you are not just on Twitter to make money and drive content. Your fans are human, so they will appreciate when you are too.


‘The Kandi Kids’; Fact vs. Fiction

A while back, someone who knew me from my dayjob (and not my nightlife) gave me their opinion and viewpoint as what they called the ‘typical kandi kids’.

They called them drug addicts, they called them deadbeats destined to wash up, and they called PLUR their way of ‘coping’ or perhaps even ‘legitimizing’ their ‘pointless’ lifestyle and unnecessary expenses. This someone said that his main reason for going to shows was just to hear the music, and that the crowd didn’t matter.

Them

Unaware that I’ve coming to feel a resonance with the PLUR-practicing ‘kandi kids’, this person probably assumed (like most people) that I was the typical neon crop-top wearing 20-something who listened to David Guetta and Afrojack, went to festivals with a group of well-groomed bankers in tanks and pastel Dockers, and maybe had one or two ‘bracelets’ because I didn’t understand how trading worked or bought them from Claire’s or Hot Topic.

But, That’s Not Me

But to me, this demonstrates a fundamentally skewed and highly inaccurate portrayal of the scene. The fact of the matter is, yes some of us do drugs…but so do some of the banker-types in their neon frat-wear. Yes, some of the kandi-kids work ‘deadbeat’ jobs to make ends meet…but under some of the beaded masks, under the spirithoods, and wearing some of the LED gloves you also find PR professionals, artists, medical professionals, and yes, even some bankers. Similarly, some of the ‘well-to-do’ types that fist-pump and yell “RAAAGE!” randomly throughout DJ sets are also sometimes working deadbeat jobs, donning the frattier attire to attempt to blend in the more affluent banker-types. And that’s no reason to think of them as any less or better than the rest of the people enjoying the scene.

What PLUR Actually Is

One of the biggest reasons I love the PLUR-practicing community is, you can be that kandi-laden raver with FX contacts, body paint, fluffies, gloves…or just be some guy in a polo shirt and khaki shorts…and you will be treated with equal respect. Similarly, if you’ve only ever heard of David Guetta, and are at a festival to expand your understanding of the scene…the PLUR community will be all too excited to guide you to a stage playing Trance, or Trap, or anything that they think you might like. Hell, they’ll even let you listen to their iPod to help you figure it out sometimes. PLUR isn’t some generic cult that shoves molly down their throat to have a good time…and even those of us that do enjoy a roll here and there aren’t trying to ‘cope’ or ‘legitimizing’ our feelings for the music. In fact, some of us just add Molly sometimes…because we just want an extra kick, not unlike the fratty times that ‘pregame’ with gallons of dehydrating beer: at least we remember the experience we had, unlike the fratty mishaps that get wasted and carried off in stretchers at Festivals (though if that’s how you want to spend a festival, that is entirely your choice).

PLUR, is at its simplest core:

  • Peace; the peace of mind of being amongst like-minds. The peaceful vibes you get as you experience the lights, music, and raw energy of the crowd. The peace that comes as you lay your head to sleep after a good show and relive the memories in your dreams.
  • Love; a unified love of the music, of the crowd, of what is around you and who you can be for that moment in time. Love of who you are, and love of other people who are there for the same reason you are.
  • Unity; quite simply the unity you feel in that moment where you let the music move you. Where you can express yourself not as one person, but as one excited and tangible unit of people aligned in the same emotions.
  • Respect; the respect of those around you: if you need water, they will help you. If you need support, they will support you. In some cases, if you can’t see, they will lift you up so you can get a glimpse of your favorite DJ. They understand why you are here, and you respect the reasons they are there with you.

So perhaps if this person knew that I go to these shows wearing a bandana mask, trading kandi, and feeling a mutual love of those around me, they might think differently. But it’s not entirely their fault: if your sole reason for going to shows is to stand still and listen to the music, then stream it live from home or buy a VIP ticket. If you are so far-removed from the crowd and do no wish to interact with the ‘kandi kids’ because you find their unique expression juvenile or take joy in mocking it…just buy a VIP ticket and enjoy your VIP air-conditioned bathroom safely away from them.

But if you do nothing else, realize that the mainstream ‘stereotype’ you are associating with these individuals is inaccurate and unjustified. But because I believe in PLUR and I align with its message, instead of being mad that him for thinking this way, I will simply love and respect him, as I do all my friends.

Sorry for the mega-rant guys!

❤ Rage