Prowling the Airwaves and the Underground for the best in EDM

Posts tagged “Beatport

Vocal Spotlight: Power Femmes

While many producers do not rely on powerful lyrics to craft their uplifting and transformative creations, successful collaborations have enabled some voices to gain more recognition. Vocalists such as Foxes and Yuna have been put in the public eye with pieces like ‘Clarity‘ (Foxes vocal) and the Adventure Club remix of ‘Gold‘ (Yuna vocal). Trance powerhouse vocalists like Emma Hewitt and Nadia Ali have always been near and dear to my heart, but if it were up to me, here are some lesser-known power-femmes I’d like to be considered for future collaborations:

Ella Eyre

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Boasting a soulful sound that feels almost like a Lorde blended with Lana del Ray, Ella‘s track ‘Deeper’ delivers the smooth pop feel that kept us captivated with Lorde’s “Royals” but feels spunkier and younger. While her tracks have be remixed here and there and she has collaborated with Wiz Khalifa and Rudimental in the past, it would be a real treat to see her on a fresh and funky nu disco track.

Pia Mia

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Breathy and beautiful, Pia Mia has the feel of Rihanna, but with a markedly more laid-back feel. Her track Red Love is like a playground for her impressive vocal tone and range. I could easily see her voice in any genre, and hope I see her voice nestled soundly in a Beatport top 40 track soon.

RES

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Now RES isn’t a new face in her respective genre; a punchy Brooklynite with a soul-filled vocal playground of a range, her voice has been the heart and soul of the group Idle Warship since the 2000’s. She straddles the vocal quality of a Lady Gaga and a soulful crooner. Her haunting track ‘Say You Will‘ produced by Kanye West has been a favorite of mine for a while. Though her voice has always been the perfect foil to the gritty rhymes of Talib Kweli, it would be a a real treat to hear her in an EDM track. I’d put money on her dominating most subgenres.

Chelsea Ronquillo

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On the other side of the spectrum is Chelsea Ronquillo, a soulful warbler that I discovered on a complete fluke on soundcloud. Her original piece ‘Let Her Go’ feels like a dialed-down Foxes track with more soul. Though I’m not sure where her vocals would fit in an EDM collaboration, it would be cool to see her voice given a stage within an Avicii-esque ‘folk-EDM-crossover’ track.

Who are some interesting vocalists you’d like to see in upcoming collaborations?

Interview with Excerpt

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Jordan, aka ‘Excerpt‘ is a progressive house producer from Indianapolis, IN, a growing scene with an increase in dance music events, one of the biggest being Identity Festival. With his most recent EP ‘Beta’ accepted to Pandora, and available on iTunes and Beatport as of July 1, I was very excited to get a chance to speak to him! Before taking to the computer, Jordan was a member of a local rock band. However in the past three years he has begun experimenting with mid-tempo electronic and electro sounds to produce a more ‘energetic’ sound. Getting his first taste of techno through established names such as Daft Punk, and later delving into Wolfgang Gartner and Deadmau5, much of Jordan’s earlier work is ‘mellow’ and more down-tempo than his more recent additions.

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Humanizing Social Media For the EDM Scene

Amid a sea of buying followers, promoting tweets, and ‘get followers quick’ ponzi schemes…it seems like many influencers on social media are vastly overlooking the true value of organic interaction. A simple Twitter search to see who’s talking about you, your work, or your flaws can reveal a plethora of voices you are woefully ignoring.

Think About It

Ok, so you’re not Armin van Buuren or Tiesto, but surely you can remember the first big interaction you had on social media that got you excited; maybe you got retweeted by one of your idols, followed by a major producer, or even just got a “good job” in response to a new release. What distinguishes twitter users in the EDM scene from other scenes is a fundamental and unadulterated love of the music and common wish to meet and greet like-minded individuals. What this means, is that ravers or EDM listeners are far more likely to thrive off their interactions with their favorite producers/DJs/vocalists. If you’re an established producer or vocalist, there is a strong chance you have a fan that wakes up every morning to your music, tweets giddily about you when your new work is released, and might even kiss a poster of you every morning (ok maybe not, but feel free to stroke your ego anyway). But if you haven’t reached out to these excited fans and simply employ ‘aggressive following‘ strategies or only ‘favorite’ tweets about you, you could be missing out.

Surprise & Delight

There is a term in the PR industry known as ‘surprise and delight’; meaning at special moments, you can surprise your fans with a meaningful interaction, and delight them with knowing that you have acknowledged them and took time out of your day to interact with them. This could be finding a picture someone took at your show and retweeting it, commenting on a mention of you, or even just finally following that fan who tweets about your music and tells his/her friends to buy everything you have on Beatport all the time.

Your Followers Are Your Cheerleaders

Interact with your fans more organically; search for mentions of yourself, your songs, your favorite things, and start getting more one-on-one with your fanbase. You don’t have to fake it to make it on a platform that was designed for conversation (not straight marketing), and in fact influencers such as Laidback Luke and Tiesto have demonstrated that the most important gift you can give to your fans is a moment of recognition. It says “I appreciate you” and shows that you are not just on Twitter to make money and drive content. Your fans are human, so they will appreciate when you are too.