Prowling the Airwaves and the Underground for the best in EDM


‘…they only told you you’re good because they wanted to get in your pants’: Feedback I received on my gloving.

Recently, I’ve picked up gloving and have found myself using the art of gloving as an escape from the daily stresses I encounter at work and elsewhere. In the daily practices of perfecting the fluidity of a finger roll to experimenting with a tech concept I see in a tutorial video, I find a quiet little LED oasis where my mind can be at peace. The process is emotional satisfying and mentally relaxing, but recently I received a highly insulting piece of feedback I felt the need to share.


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PLUR Profile: Deadmau5

PLUR Profile: Deadmau5

Shocked? I am a little bit to be honest. So why does the often outspoken, highly opinionated man of the mau5 get a shout out in the name of PLUR? Here’s why:

Deadmau5 is a troll. I’m not debating that fact, however I’d argue that he trolls for the greater good. I’d wager that for every inflammatory insulting tweet he sends bashing those that piss on genres of music they don’t fully understand, there are many easter eggs amid his other tweets highlighting truly great music and the talent behind it. Example? When Arcade Fire threw a piss-fit over “artists playing real instruments“, Joel informed them that real music can be found in the opera. Well played sir, well played.

Why I’m choosing to highlight Mr. Zimmerman is largely because of his dedication and appreciation for music.  With everyone left and right getting hopped up on “the drop” or what tracks will ‘break into the Beatport top 10″ list, Joel is giving shout outs to producers who take the time to master their craft (as well as dishing heat to those who treat music production like a cash cow).  For late-to-the-party fans like myself, I find that the ‘coffee run series’ Joel hosts often contain hidden educational gems. In certain videos how makes mention of how to master an album for vinyl, how certain amps influence the final product, and has even called out mistakes made by more amateur producers and DJ’s and how to fix them. Though the man is an accomplished internet troll, he is also a representation of what every nerd wants to be growing up.

By which, I don’t mean every nerdy kid wants to grow up to be an entertainer with the kind of hype and respect that Joel Zimmerman has managed to achieve in the last few years. Put simply, seeing the kid with the spiky yellow hair and love of video games, Pokémon, and electronic music become a household name and become accomplished and successful is highly motivating. By the same token, despite Mr. Zimmerman being the ‘big deal’ that he is, its refreshing to see him give back to the community and nurture other talents looking to emerge from the woodwork and hone their craft (I’m being blunt here and referring to Mau5trap’s Le Castlevania…because I can).

The next time you see this man tweet something inflammatory (or incredible) just remember that he started out and a fun-loving nerd like the rest of us.

Here’s to you Joel 🙂

If you think you know a person, small business, performer/producer who you think should be profiled, give me ashout at

-The Hound

PLUR Profile: April Cooper & Ethan Sparkles

PLUR Profile: April Cooper & Ethan Sparkles


Every now and again we hear about incredible patrons who stick out in the ‘EDM scene’ (most often Lady Casa comes to mind). Today I wanted to honor two people who represent the roots of the type of electronic music I started listening to and the ‘scene’ I came from before the days of daisies and ‘rave bras’.


Meet April & Ethan; two ravers who have been around for years and despite the changing fashion around them have largely stayed true to themselves and the music they love. Often found at events decked in neon, FX contacts, and what I would love to dub “high-fashion cyber” these two embody a lesser-known staple of the underground.


Nowadays, when we think of ‘rave scene’ we think tank-topped bros and daisy-bra ladies, but these two rave on as a gentle reminder of the more dark and creative subculture where older rave-kids like myself got their first taste of both music and fashion. In a time when we are so quick to piss and moan about how much is “wrong with the scene” or what is “ruining the scene”, it is refreshing to see two bright-eyed individuals who are continuing to enjoy and explore all that this scene has been and will become.

Here’s to you April & Ethan 🙂

You can find April on Instagram as @apescooper and Ethan as @ethansparkles, I’m sure both would love a follow!

If you think you know a person, small business, performer/producer who you think should be profiled, give me ashout at

-The Hound


About my Kandi Masks

I felt it was about time to post this. I wrote a post a while back on a PLUR profile on Dirty Cat Designs.

After wearing these masks out to shows, I was getting a lot of heat for paying for them because they were considered ‘kandi’ and should have been traded. I wanted to address why I am ok with paying Dirty for such unique and high quality creations.

For more on Dirty, visit

A Direct Response Daily Beat’s Gianna

I have been a fan and supporter of various small music blogs since I started going out to clubs. One of my favorites specifically being Daily Beat, a Philly-run blog that has begun to beautifully evolve in both content and website construction ever since I began reading it.

That being said, it came with much dismay that I noticed there was an article on how to be ‘classy’ in a club atmosphere. I will openly admit that the ‘club’ (in the sense of models and bottles and VIP velvet) aren’t exactly my turf /stomping ground, but some of the points raised in this piece veered off from well-intentioned into outright rude. In some cases the train of thought derailed entirely and the cabin of unsuspecting readers was thrust into the ugly mouth of same-sex-sexism, or the unrelenting grasp of ‘slut shaming’ perpetrated by women.

Before I dive in further, it should be noted that while some pieces may point a finger and call authors of these “put on some clothes you whore” articles jealous and spiteful, I believe some  (but not all) of the points raised demonstrated that ‘Gianna’ isn’t one of those. To be fair, her suggestion that those that partake in illicit substances regulate themselves is a fair point…in safety (and perhaps class). Similarly, wearing heinous high shoes isn’t for the weak of ankle; I will concede that in that respect miss Gianna has a point: if you can’t walk in it, don’t club in it.

However from these positives I have to look a bit scathingly at the rest of this piece with utter dismay, and in no particular order of abhorrence:

3. It’s Better To Bring Two Girls With You, Preferably Two Who Aren’t Stupid B*tches Or Dramatic

While the actual content of this point is valid (go out with people you can rely on), the way it is delivered is wholly unnecessary. If I went out and something were to happen (for example I get hit by a rogue hand-heart, an unpleasant ex shows up, etc) I’d like to think I’m not being a ‘stupid bitch’. Life does happen, and while I agree that two besties are better than one…they don’t both have to be girls.

5. If Your Job Isn’t Related To Nightlife And You Find You Go Out More Than 3 Times A Week, Get Your Sh*t Together

With all do respect miss Gianna, I do go out 3 days a week sometimes (not always) but I feel that for a 24 year-old female I have my shit quite together. Your concern is charming.

8. If You Feel The Need To Incessantly Hook Up With Someone At The Club, At Least Hide On The Dance Floor

If you feel the need to judge people hooking up, I highly suggest turning your head 45 degrees in a different direction. If either party is not hooking up willing, perhaps instead of throwing shade, see if they are ok. I realize you paid good money to enter this club to enjoy the music and atmosphere all to yourself, but a little common kindness never hurts.

1. Stop Dressing Like This

This is what gets me angry, makes my blood boil, and incites rage: the author instructs her readers to smack the pictured blonde female ‘upside the head’ for her clothing choice. The female pictured is dressed scantily in a bodysuit. I suspect her consent was never asked for, and this picture is being displayed maliciously. Miss Giana continues on:

Yes, you’re going to a club/venue and wearing a sexy outfit is the norm. But oh my god someone please smack this girl upside the head. I am very sick and tired of girls calling guys pigs, because when you make yourself look like a cheap whore, guys will treat you like that. It’s human nature to judge people by their appearance, and as much as that can annoy me, I’ve come to accept it. I want to be treated with respect, so I’m going to respect myself and present myself in a classy way. I think the biggest downfall of our generation, especially females, is this mindset: “Times have changed. Women have gotten somewhere in this world and should not have to cover up their bodies. FREE THE NIPPLE (actual movement going on currently).”

I love that you respect yourself and ‘dress in a classy way’ but respect is something you EARN not DRESS FOR. Fair, so most women (presumably you) make the assumption that exposed skin is a sign of ‘trash’ of lesser worth or respect. You are correct, it is human nature to judge people by their appearance, and I personally think the woman whose image you’ve posted (likely without her consent or permission) appears to be confident in what she is wearing.

While I welcome you to pigeon-hole me into the ‘biggest downfall of out generation’ category for my often scant of cloth, I would say that your mindset is what is letting us all down. Openly shaming a girl you don’t know using a picture that you don’t own (and presumably didn’t take) to add a flair of self-importance to an otherwise flimsy meme-filled monologue.

I still love Daily Beat, but this is one piece that will leave quite a bitter taste in my mouth for some time.

-The Hound

Shut up about your petty drama, this is what we need to complain about

If you haven’t heard about the mounting lawsuit against ‘Moose Diesel’ of Light Nightclub in Las Vegas, you need to.

You will no doubt see multiple points of view and tons of speculation….you will also see evidence surface and some very ugly truths.

At the heart of it all you will see bold-faced sexual harassment.

Because other more notable blogs have already begun to cover this story in-depth, I will be pulling from them rather than duplicating efforts. Let us begin:

“The lawsuit, filed by attorney Donald Campbell, was the result of a sexual harassment case experienced by his Jane Doe client after she applied for a table hostess position at Light this past January.”-White Raver Rafting

In clubs everywhere, you have probably seen the beautiful girls that walk your fancy bottle of booze to the table. You’ve heard they make insane amounts of money for their trouble and probably get their fair share of unwanted advances. But you’ve probably never heard this:

” In reading over these documents, it looks as if Moose Diesel wanting to get the plaintiff in bed. It details everything from being instructed to drink alcohol and take drugs with high-level employees (like Abdi and Sasson) while on the clock to the numerous sexual advances that Abdi is alleged to have made towards the plaintiff. This went from vulgar remarks and repeated suggestions for the plaintiff to touch Abdi’s genitals to forced touching of his genitals to an incident in a Light green room where Moose Diesel “forcibly attempted to perform oral sex” on the plaintiff… among other acts.” Do Androids Dance

Regardless of what you think paying customers may be entitled to, set that all aside and think about what you just read. Imagine dealing with the usual stresses of being a bottle girl coupled with your boss trying to coerce oral sex, forcing you to touch his genitals, and constantly berating you. I’ve said numerous times that slut-shaming is disgusting and wrong, so let’s analyze this:

  • You are expected to wear your uniform, in this case of bottle girls, it’s usually “sexy”

The whole ‘asking for it’ bullshit shovanistic argument is kind of moot point. I couldn’t tell you what the exact uniform bottle girls there wear, but knowing vegas and clubs…it was likely one that was anything but conservative. Not to mention, the only thing you should be expected to do is bring expensive alcoholic bottle from point A to point B. Maybe be nice too. That should be it. And it gets worse:


This is a snippet of some of the allegations. The full file can be found here

“…the charges, when listed completely, paint an even darker picture: “rampant sexual harassment, drug use on the property, assault, battery, creating a hostile work environment, intentional infliction of emotional distress, attempted workplace intimidation.”-Do Androids Dance

The big takeaway here is: this is wholly unacceptable. This is NOT ok. A female worker in any fucking field is entitled to fucking respect. That should be gospel, law, and commonplace practice.

The twitter-bound EDM community has plenty of time to kvetch and rant about drama amongst ourselves. Let’s collectively focus our attention on this abhorrence, and make sure this isn’t dismissed as the “same ol story” and put to bed behind closed doors.

Track Spotlight: ‘Jaguar’ by What So Not

What So Not

For this week’s spotlight, we’re venturing into trap territory (not bat country) with australian duo What So Not’s track ‘JAGUAR’. What really helped this track make the cut were driving vocals, and a more subtle use of signature ‘trap drops’ which is common for many of their tracks.

I’ll admit, I’m more of a newcomer when it comes to trap and am not as well versed in the finer points of what makes  a distinguished piece of trap…but this I like. Much of the group’s work has a strong use of female vocals and more euphoric-influenced feel. It’s something a little different and I like it.

To learn more about What So Not, follow them on social media:



**All spotlights are selected exclusively by myself, and I am not getting paid to endorse any artists featured**

Track Spotlight: ‘There Will Be No Rain’ (Kill Paris Remix) by Far East Movement

Kill Paris

For this week’s track spotlight, I decided not only highlight a track but also a powerful movement taking root in EDM. This week’s track will be the Kill Paris remix of ‘There Will Be No Rain’ by Far East Movement.

Before I dive right into why I like this track, I should note that this song is off the Dance (RED) Save Lives album whose proceeds benefit World AIDS Day. The original ‘There Will Be No Rain’ track was not one of my favorites from the LA group. However, Kill Paris’ treatment of the original has rendered what was an annoyance into a bass-heavy (and perhaps festival-ready) mini-anthem. The bass is tangible but not overbearing, and the well accented transitions give depth and body to a track that was a bit flimsy.

To learn more about Kill Paris, follow him on social media:



**All spotlights are selected exclusively by myself, and I am not getting paid to endorse any artists featured**

Track Spotlight: Kiven – ‘The Irony’ (Clinton VanSciver Remix)

Clinton VanSciver

I’ve decided that every so often, I will call out a new track I find particularly interesting as part of a spotlight series. This week, I’ve chosen to call out Clinton VanSciver‘s remix of  ‘The Irony’ by Kiven.

Distinguishing his sound as ‘dirty pop’, VanSciver takes an upbeat approach which feels reminiscent of Sub Focus‘s track ‘Endorphins’ featuring Alex Clare, but a slower pace (and with a markedly more familiar ‘pop’ sound). The track has interesting moments of syncopation, smooth injections of bass (that aren’t overbearing), and gives the modest original an entirely new attitude.

To learn more about Clinton VanSciver, follow him on social media:

**All spotlights are selected exclusively by myself, and I am not getting paid to endorse any artists featured**

Dreams are wishes the soul makes: This is mine.


I’ve only ever told a few people about my goals, my dreams, and where exactly I want to go in this life. Most commonly, this has been because I didn’t rightfully know what I wanted to do. Sure, I had ‘big ideas’ and I’ve had plenty of ideas for inventions and events here and there…but never a real sense of purpose or a ‘yellow brick road’ leading to an awe-inspiring goal.

I have many idols. There are women like Lady Casa, a shining light of the concept of PLUR and starter of ‘oPLURation: Dance For Dooby‘. There are women like Cindy Gallop, an unabashed brazen media badass that dared to challenge how we discuss sex and porn…by saying ‘cum on my face’ point-blank to a stunned audience at TED and starting Make Love Not Porn. There are many people whose steadfast commitment and dedication to their brand, their ideals, and their final goal I have greatly admired.

I never started my twitter with the intention of amassing followers (though later on, I tried to challenge myself to set and meet goals of how many I had), and had never really viewed my account or ‘voice’ as a springboard for chasing a dream…but as I’ve just passed my ‘anniversary’ of joining twitter as an anon..I want to share a dream that I want to come true.

I have always had a passion for trying to take what I know and utilize it to help others succeed: I’ve photoshopped countless posters, re-touched I don’t know how many headshots, helped explain the basics of effective social media, and really done my best to go above and beyond for as many people as I can.

However my dream is to take all that I’ve learned and pour it into one concerted effort: My dream is to start my very own marketing agency.

I want to take local talent that might not be the best at social media, self-marketing, or even have the budget for expensive creative shops and put them in a position to succeed. I want to put on a showcase event taking female DJ’s that kick ass and celebrate their talents for one night separate from their male counterparts. I want to help DJ’s (both male, female, and gender neutral) understand the money behind social promotions and exactly what they can do (paid and unpaid) to put the right foot forward and succeed.

I haven’t set any of this in motion of course, and many of these ideas are still in the planning stages. But just as I embark on my new dream, remember to chase your own!