PLUR Profile: Deadmau5
Shocked? I am a little bit to be honest. So why does the often outspoken, highly opinionated man of the mau5 get a shout out in the name of PLUR? Here’s why:
Deadmau5 is a troll. I’m not debating that fact, however I’d argue that he trolls for the greater good. I’d wager that for every inflammatory insulting tweet he sends bashing those that piss on genres of music they don’t fully understand, there are many easter eggs amid his other tweets highlighting truly great music and the talent behind it. Example? When Arcade Fire threw a piss-fit over “artists playing real instruments“, Joel informed them that real music can be found in the opera. Well played sir, well played.
Why I’m choosing to highlight Mr. Zimmerman is largely because of his dedication and appreciation for music. With everyone left and right getting hopped up on “the drop” or what tracks will ‘break into the Beatport top 10″ list, Joel is giving shout outs to producers who take the time to master their craft (as well as dishing heat to those who treat music production like a cash cow). For late-to-the-party fans like myself, I find that the ‘coffee run series’ Joel hosts often contain hidden educational gems. In certain videos how makes mention of how to master an album for vinyl, how certain amps influence the final product, and has even called out mistakes made by more amateur producers and DJ’s and how to fix them. Though the man is an accomplished internet troll, he is also a representation of what every nerd wants to be growing up.
By which, I don’t mean every nerdy kid wants to grow up to be an entertainer with the kind of hype and respect that Joel Zimmerman has managed to achieve in the last few years. Put simply, seeing the kid with the spiky yellow hair and love of video games, Pokémon, and electronic music become a household name and become accomplished and successful is highly motivating. By the same token, despite Mr. Zimmerman being the ‘big deal’ that he is, its refreshing to see him give back to the community and nurture other talents looking to emerge from the woodwork and hone their craft (I’m being blunt here and referring to Mau5trap’s Le Castlevania…because I can).
The next time you see this man tweet something inflammatory (or incredible) just remember that he started out and a fun-loving nerd like the rest of us.
Here’s to you Joel 🙂
If you think you know a person, small business, performer/producer who you think should be profiled, give me ashout at firstname.lastname@example.org.