Prowling the Airwaves and the Underground for the best in EDM

Social Savvy Raver

So as you may or may not know, in addition to be a wild and crazy raver clad in anything from a neon bikini to bedazzled bras to lace / leather…I’m also adept in social media.

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What has always confounded me, is how much time and effort agencies, Producers, DJs, and blogs put into maintaining a social presence…without ever bothering to track their progress. Simply hopping onto Twittercounter and charting success by follower count  and number of retweets is all well and good…but are you really measuring your progress effectively?

Spoiler Alert: No, you aren’t. And here’s why:

Are you tracking all your mentions?

Chances are, if all you are looking at are retweets and how many people slapped the ‘follow’ button, you aren’t actually tracking how many people mentioned you and endorsed you to their friends. In many cases, sharing links from Soundcloud and other music sharing sites do not always share and tag your twitter handle. Similarly, sometimes your fans can’t remember your handle and simply tweet mentions of you with your name. Try searching for you name instead of just your hashtag.

Do you actually know which network you’re having the most success on?

Source: Klout, statistics from @Ragehound

Source: Klout, statistics from @Ragehound

If you’re going off of strict follower counts alone, you might not be valuing how many people interact with you on each medium, and not taking into account the value of interactions on more effective mediums.

Do you actually know how well-liked or influential you are?

Source: Social Mention, @ragehound account

Source: Social Mention, @ragehound account

Tools like Social Mention are able to track your mentions as well as sentiment by looking at how many positive, negative, and neutral mentions there are of your account. If you aren’t sure if people actually like you or your brand…this is a pretty handy ‘stats at a glance’.

Do you know who your advocates are? Or your most popular hashtags?

Source: Social Mention, @ragehound account

Source: Social Mention, @ragehound account

Chances are, you’ve been valuing your ‘advocates’ by their follower count. That is somewhat effective, but what you should really be looking at is who interacts with you most and what value they bring in addition to their follower count.

Finally, are you using any tools?

If you aren’t you should. Klout, Social Mention, Twittercounter, Hootsuite, and Topsy are all free and extremely easy to use. Hopefully, by being smarter about how you track mentions and who your true advocates are, you can start to make smarter decisions on social (and heck, maybe even a return on the investment of your time and energy).

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