Prowling the Airwaves and the Underground for the best in EDM

Humanizing Social Media For the EDM Scene

Amid a sea of buying followers, promoting tweets, and ‘get followers quick’ ponzi schemes…it seems like many influencers on social media are vastly overlooking the true value of organic interaction. A simple Twitter search to see who’s talking about you, your work, or your flaws can reveal a plethora of voices you are woefully ignoring.

Think About It

Ok, so you’re not Armin van Buuren or Tiesto, but surely you can remember the first big interaction you had on social media that got you excited; maybe you got retweeted by one of your idols, followed by a major producer, or even just got a “good job” in response to a new release. What distinguishes twitter users in the EDM scene from other scenes is a fundamental and unadulterated love of the music and common wish to meet and greet like-minded individuals. What this means, is that ravers or EDM listeners are far more likely to thrive off their interactions with their favorite producers/DJs/vocalists. If you’re an established producer or vocalist, there is a strong chance you have a fan that wakes up every morning to your music, tweets giddily about you when your new work is released, and might even kiss a poster of you every morning (ok maybe not, but feel free to stroke your ego anyway). But if you haven’t reached out to these excited fans and simply employ ‘aggressive following‘ strategies or only ‘favorite’ tweets about you, you could be missing out.

Surprise & Delight

There is a term in the PR industry known as ‘surprise and delight’; meaning at special moments, you can surprise your fans with a meaningful interaction, and delight them with knowing that you have acknowledged them and took time out of your day to interact with them. This could be finding a picture someone took at your show and retweeting it, commenting on a mention of you, or even just finally following that fan who tweets about your music and tells his/her friends to buy everything you have on Beatport all the time.

Your Followers Are Your Cheerleaders

Interact with your fans more organically; search for mentions of yourself, your songs, your favorite things, and start getting more one-on-one with your fanbase. You don’t have to fake it to make it on a platform that was designed for conversation (not straight marketing), and in fact influencers such as Laidback Luke and Tiesto have demonstrated that the most important gift you can give to your fans is a moment of recognition. It says “I appreciate you” and shows that you are not just on Twitter to make money and drive content. Your fans are human, so they will appreciate when you are too.

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